MILAN — Does the men’s wear industry need fashion shows?
After trying out the catwalk, several men’s wear brands — from Brioni to Canali — have returned to the presentation format this fashion season just as Pitti Uomo continues to shine, drawing international buyers and press to the exhibition. To be sure, the Florence-based trade show has been growing by inviting young or cutting-edge designers from around the world for runway shows and presentations. But much of its authority and relevance rests on the array of men’s wear brands showing their collections at their stands.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion
Earlier this month at the #WWDStyleDimension, @origins previewed its latest face mask— Hello Calm with relaxing and hydrating Cannabis Sativa Seed Oil. It’s now available in Origins stores & online, and on @sephora.com. Perfect for some post fashion week R&R. #DiscoverOrigins