By and  on February 5, 2018

Name: Willy Chavarria

Background: Chavarria, a Mexican-American, grew up in Huron, Calif., a small town near Fresno, and held design stints at Ralph Lauren and American Eagle Outfitters before starting Palmer Trading Co., his Made in the U.S. men’s wear line that leaned heavily toward workwear and was snapped up by Japanese retailers. Now he’s exclusively focused on his namesake assortment of men’s wear.

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