TOKYO — Todd Snyder is pulling out of Japan, the market that was home to his brand’s first flagship stores.
Snyder opened his first Japan location in the hip area of Harajuku in March 2014. Called Todd Snyder Townhouse, the three-story shop carries his men’s line, as well as products from other select brands. After the Tokyo store, locations in Kyoto, Osaka and Yokohama followed.
At the time of the Tokyo opening, Snyder said, “Hopefully, this is a sign of things to come.” What he likely didn’t realize at the time was that one of the things to come would be a deal with American Eagle Outfitters to sell his company for $11 million.
Since acquiring both the Todd Snyder brand and Tailgate, a collegiate-campus retail concept started by the designer and his father in 1991, American Eagle has been investing in store openings and flashy advertising campaigns in the U.S. The first Stateside Todd Snyder flagship will open on Sunday in the Madison Park area of Manhattan, and a Tailgate store opened at the University of Wisconsin in Madison in May, with others planned for next year. The Madison Park store is expected to have elements that had proved successful in Japan, such as a barber shop and coffee bar, the designer has said in the past.
But with openings also come closures. Snyder told WWD in July that due to the company wanting to have complete ownership over the brand globally, it was “relooking” at the Japan stores. Now, it has been announced that the contract with Snyder’s local partner here, Anglobal, will be terminated and all four stores will close by the end of February.
An e-mail sent out by Todd Snyder’s press agency in Japan said the decision to withdraw from the market was a difficult one for the designer.
“The Todd Snyder brand exists today because of the immediate response, understanding and support given by everyone in Japan, and we are grateful from the bottom of our hearts,” the e-mail said.