Y/Project Scoops 2017 ANDAM Grand Prize

MILAN — Y/Project will show its men’s fall 2019 collection in Florence as guest brand of the next edition of international men’s wear trade show Pitti Uomo, running Jan. 8 to 11.

Y/Project’s collections are designed by Glenn Martens, who succeeded the brand’s founder Yohan Serfaty as creative director in 2013. Serfaty passed away that year.

Under the creative direction of Martens, the Paris-based label won the ANDAM Grand Prize award in 2017 and consolidated its presence in the most relevant department stores in the world, including Dover Street Market, Barneys, Selfridges, Lane Crawford and Jeffrey.

“Glenn Martens created for Y/Project a new aesthetic language, based on contradictions,” said Pitti Immagine communication and events director Lapo Cianchi. “Elegance is juxtaposed with eclectic and extravagant references, streetwear is enriched with historic details and exaggerated couture touches. The brand offers a highly conceptual design in line with the most advances projects in the market and Martens express a witty sense of humor and has a very personal fashion vision, based on freedom, experimentation and fun, without boundaries.”

Last June, Martens unveiled in Milan his capsule collection for the Diesel Red Tag label. Craig Green and Roberto Cavalli were the latest guests designer at Pitti Uomo last June.

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