Alexander Zverev

FLORENCE — Z Zegna has appointed Alexander Zverev as the first face of the brand.

Born in Hamburg, Germany, in 1997, Zverev is the youngest tennis player in the ATP 20. He is currently ranked third in the world.

The announcement was made at the label’s booth at international men’s wear trade show Pitti Uomo on Tuesday.

“Tennis is such a noble sport,” said Emenegildo Zegna chief executive officer Gildo Zegna. “Our family’s passion for this sport is embodied by the tennis court which we built inside the Oasi Zegna in 1956. It’s such a special place. You can play surrounded by the mountains and it is directly connected with the woods.”

The world of tennis actually served as a major inspiration for the Z Zegna spring 2019 collection, which blended sporty references, contemporary streetwear and tailoring.