By  on July 24, 2018

The investment by Ermenegildo Zegna and Reliance Brands in Indian men’s wear designer Raghavendra Rathore marks a series of firsts for all the companies involved — and could signal a major turning point in global companies’ attitude toward Indian fashion.

The investment is the first in an Indian brand by both Zegna and Reliance, while for Rathore it represents another milestone in his career that could help turn him into a designer name recognized worldwide.

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