Activewear, streetwear and everything related to performance and comfort will spur sales in the second half.
DIY and licensing have always been components of streetwear, but as the category grows, more brands are finding ways to make product special and establish formal deals with corporations.
Ahead of the debut of his first collection with Tommy Hilfiger in Shanghai, Hamilton speaks about his lifelong interest in fashion and long-term design plans.
W Diamond Group, which had held the license before, will continue to manufacture the collection.
The men’s direct-to-consumer brand is banking on music tastes to help it assist customers in making the right style choices.
He will continue to serve as designer of his own Ernest Alexander accessories brand.