The rapper has designed a new sneaker silhouette and is launching more apparel with the brand.
The heritage brand will release its third capsule collection with the retailer.
Eight Finnish designers will be showcased at the Italian men’s wear trade show, as part of the program promoted by Fondazione Pitti Immagine Discovery.
The Los Angeles men’s designer and retailer is focused on casual luxury with his latest brand.
Expect more non-apparel players to tap into the fandom and partnerships between brands and designers to become even more immersive.