Greg Rosborough and Abdul Abasi, the design duo behind Abasi Rosborough who have held stints at brands including Ralph Lauren and Engineered Garments, wanted to bring their ethos to a wider audience.
Rosborough and Abasi, who were shortlisted for the 2017 LVMH Prize for Young Fashion Designers, are known for bringing architectural updates to tailored pieces. Their clothes are sold at retailers including Ssense and Isetan. According to Abasi, the partnership with O.N.S., a direct-to-consumer men’s wear brand with manufacturing facilities in Asia, allowed them to explore different manufacturing and distribution models.
“We make clothes for customers who are digital nomads. Global nomads,” said Abasi. “This is for a man who works from his backpack and isn’t always in the traditional office space.
The collection, which is priced from $139 to $398, is influenced by climate change and over consumption. The line includes quilted blazers, bomber jackets, cotton trousers with exposed bindings, and shirts inspired by kimonos.
The line is available now at O.N.S.’ store in SoHo and on its retail site.