LONDON — After dipping into fashion via a collaboration with Alexa Chung, Barbour is taking to the street and teaming with Supreme. The British heritage brand known for its waxed jackets has worked with Supreme to create a lightweight waxed cotton field jacket inspired by Barbour’s Bedale.
There is also a waxed cotton waist bag, cotton crusher and camp cap. The collection will be released online only on May 7, with Japan added two days later.
Barbour continues to collaborate with Alexa Chung’s brand: Last year it launched a two-year, four-season deal with the brand Alexachung for outerwear, totes and hats.
The brand was founded in 1894, and is still family-owned and -operated — and highly profitable. It remains famous for its coats, jackets and protective clothing, which were originally meant to keep sailors, fishermen and shipyard workers warm and dry.
As reported, Barbour is making scrubs and personal protection equipment for the National Health Service in Britain at its factories in the north of England.
The weatherproof, waxed cotton pieces, made at the company’s factory in South Shields, England, are still going strong, with Barbour’s annual revenue in excess of 200 million pounds, according to the latest numbers filed at Companies House in the U.K.
Supreme unfurls collaborations almost weekly and has teamed with Louis Vuitton, Rimowa, Lacoste, Timberland, Nike and The North Face, to name but a few.