By  on September 25, 2019

Alife and Lee Jeans are launching on Oct. 3 their first collaboration, nodding to both brands’ storied histories.

The streetwear brand is celebrating its 20th anniversary this year, while Lee commemorates 130 years of business and denim heritage with the collaboration. Alife founder Rob Cristofaro said he wore Lee Jeans growing up in New York in the Seventies when the denim brand served as the unofficial uniform for the city’s youth.

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