By  on September 13, 2017

AllSaints creative director Wil Beedle was on a return trip back from shooting Maya Thurman-Hawke in Woodstock, N.Y. last spring when it hit him: nothing really happens in the men’s market.

“I’ve been playing with the ideas of the city and the countryside and how they’re connected as a women’s wear collection and I was thinking about how for women’s wear we always played between these two codes: the city and the countryside and it changed. The evolution of it shifted,” he said. “But for guys there was this kind of wonderfully comforting and frustrating permanence of our ways of dressing.”

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