Alton Lane has launched a Guest Designer Series, where partners will curate looks from the brand’s offering.
Each look will be available for customers to order as full outfits or individual pieces. Customers can order during a showroom appointment at the 12 Alton Lane stores or online, and will be promoted through digital campaigns by the guest designer. The first partner, Garrett Leight of Garrett Leight California Optical, created looks from 25 pieces of the brand’s suits, dress and casualwear, including suits, blazers, shoes and a dinner jacket.
The second guest designer will be Zach Weiss, and partners in 2020 will include ESPN sports journalist Marty Smith. Each collection will be available for three months after launch.
“We see this as an evergreen program and one that will evolve over time,” said Alton Lane cofounder and chief executive officer Colin Hunter. “At its core, Alton Lane is focused on providing men with tailor-made pieces that they feel good wearing. From the start, we have been inspired by the men who come through our showroom, and their personal style, and wanted to find a way to celebrate and highlight that in a way that felt true to the Alton Lane brand.”
Hunter tapped Leight for the project for his “effortlessly cool California vibe” and Weiss for his “jet-set, worldly ethos.”
“Being in this category basically my entire life, I’ve sort of been conditioned to think that eyewear and eyewear designers are simply here to complement the wardrobe. Even as recently as five years ago it felt out of the realm of possibility that a collaboration could call on an eyewear designer to contribute to the textile design,” Leight said. “I love the idea of bringing my design ideas to a different category and work together to create modern-day, casual suiting.”