LONDON — For their first effort as Band of Outsiders’ new creative team, brand director Daniel Hettmann and designer Angelo Van Mol delved into the label’s archives and aimed to revive its carefree, Californian spirit while offering the customer a complete wardrobe.
They blended loose tailoring with sportswear and colorful printed separates, everything being designed to be mix and matched in order to create a contemporary look.
“This is a very complete yet diverse wardrobe, so each man can really find something for himself that enhances his personality,” said Hettmann during a preview. “It was really about individuality and what we actually wear or want to buy.”
The tailoring was easy to create for the duo, given Van Mol’s former Savile Row training.
He pointed out that every piece was hand-stitched and cut on a single canvas to create light, comfortable silhouettes. Trousers were high-waisted and oversize, and the jackets were cut long and loose to achieve an effortless feel, relevant to the needs of a modern man who travels and needs items that are easy to move in.
Van Mol also applied tailoring techniques to the collection’s activewear offer, with track suit bottoms featuring subtle front pleats to enhance the fit.
Shirting is another brand staple that Hettmann and Van Mol aim to focus on and for their debut line, they offered silk-satin and cotton-poplin shirts in three tongue-in-cheek prints, inspired by the brand’s known flair for color: there is a growling bear motif, a hand-drawn graphic zig-zag print and another featuring drawings of pin-up ladies.
The same spirited attitude was applied when it came to outerwear, with a faux fur belted coat, created from the same material used by a German teddy bear company, among the highlights.
When defining the direction they would take, the design duo carefully considered their customer base and its needs.
“Fashion is not just about the fun anymore, it’s a business. You have to think about who’s going to wear it and how it’s going to sell,” said Hettmann, highlighting their aim to continue building on the staples they introduced as part of the fall collection and cover a man’s all-round needs. “Men don’t like shopping; they want to get everything in one place and they’re loyal to it.”
As reported, the trio of Antwerp-based Scandinavian designers who were entrusted with the brand’s spring 2017 relaunch disbanded at the end of last year and were succeeded by Hettmann and Van Mol. The spring 2017 collection will not be produced.
The fall 2017 collection will be shown to buyers by appointment in Paris as of Wednesday.