By  on July 12, 2019

LONDON — British department store John Lewis & Partners, where customers can find everything from lamps and frying pans to flat-screen TVs and computers, is putting a fresh spin on men’s wear in a bid to speak to multiple generations, street and sneaker devotees and necktie-free urbanites.

The retail stalwart, which also owns the upmarket supermarket chain Waitrose, has held relatively steady in the crisis that is sweeping the British high street. The store continues to invest in its store real estate, own-brand merchandise, staff training and has been swinging the spotlight onto own brand and exclusive products that customers cannot buy anywhere else.

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