By  on November 22, 2016

LONDON — British men’s wear designer Martine Rose is determined to build a business on her own terms. The designer, who dropped off the men’s fashion week calendar nearly four years ago and is consulting for Balenciaga, has been presenting her collections — full of oversize silhouettes, reworked fabrics and denim — in a variety of formats. It’s proving successful: Retailers including, Barneys and Selfridges have picked up her line for spring 2017, and she is currently stocked at Opening Ceremony.

“The whole experience is quite an organic one for me, and always has been,” Rose said. “I always try for theto reflect the collection as much as possible, so I’ve tried not to show in a formulaic way as it doesn’t always feel relevant for me or for the collection. For fall 2014, I did an installation and a look book online, and then for spring 2015, I just did one look. For spring 2016, I just did a film. So I’ve chosen a really wide, eclectic mix of situations that tell a story, and that is reflected in how it’s shown — catwalk or presentation or film or just images.”

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