Brooks Brothers will continue to celebrate its 200th anniversary during Paris Men’s Fashion Week by partnering with designer Pierre-Henri Mattout.
The retailer has tasked Mattout with creating a capsule of five limited-edition button-down shirts, a signature of the brand.
In 1896, John E. Brooks, grandson of founder Henry Sands Brooks, attended a polo match in the U.K. and noticed that the players had pinned down the collars of their shirts so they wouldn’t flap up while riding. He brought that idea back home to the States and created the button-down shirt.
”I’ve always been a big fan of Brooks Brothers’ history and for me their button-down shirts are simply the best cut and quality,” said Mattout. “I curate my store with iconic brands that are synonymous with tradition and innovation, it seemed very natural to add Brooks Brothers to the pool.”
The shirts will be available in non-iron, traditional cotton oxford as well as the ultralight Zephyr fabric from the archives of the Thomas Mason mill, which coincidentally, was also founded in 1818.
The Brooks Brothers for PHM shirts be available exclusively at Mattout’s PHM Saint Pères store in Paris, beginning June 18. They will retail for 140 to 290 euros.