Chinatown Market has jumped into the musician merchandise category.
The Los Angeles-based streetwear brand also runs a consulting agency and has done merchandise work for Warner Music Group and Live Nation, but this is the first time it is lending the Chinatown Market name and logo to product.
Mike Cherman, founder of Chinatown Market, said he was good friends with Josh Madden, brother to Good Charlotte’s Joel and Benji Madden, and after finding out Joel was a fan of the brand, they decided to team up.
“Growing up I was a fan of Good Charlotte,” Cherman said. “And eventually we were at a dinner and just said we have to do this. It was good to work on something this scale, and it’s something to be said for Good Charlotte. They did a BAPE collaboration and now we are reintroducing them on a whole different platform.”
The first drop from the collection includes a T-shirt, hoodie and stickers that retail in different packages ranging from $10 to $105. They are available to purchase on Good Charlotte’s web site. Good Charlotte will release its seventh studio album, “Generation Rx,” on Sept. 14 and will go on a North American tour this fall. Cherman said this will be a long-term collaboration with multiple drops happening down the line.
“Here is the thing. We weren’t trying to make simple Good Charlotte merch. We want the collection to have a voice and feel like Chinatown Market,” Cherman said. “Everyone is trying to hit nostalgia on the head, and this shirt feels like it can sit in Hot Topic. This is a shirt I would have bought at a mall. It’s that level of nostalgia. We are seeing more kids wearing baggy pants when we swore we never would wear them. So we wanted to explore that whole idea and have fun with it.”