Stampd isn’t new to the New York Fashion Week: Men’s schedule, but something felt different during its fall outing early last month. There was a buzz swirling through the runway show/presentation, which drew guests from all corners of the fashion ecosystem: Public School’s Dao-Yi Chow and Maxwell Osborne, influencer Yes Julz, Andrew Rosen and rapper Ja Rule. It’s clear that Chris Stamp, who founded the Los Angeles-based streetwear line in 2009, is becoming a fan favorite within the industry.
This story first appeared in the March 20, 2017 issue of WWD. Subscribe Today.
Another shift was the collection, which was broader and brighter than usual. He integrated more color into the lineup, more logo iterations and more pieces that move beyond his beginnings as a screen-printed T-shirt designer. Bombers, hoodies, parkas and track pants felt re-energized with touches of bright yellow, rust and hunter green. Stamp also presented leather jackets, shearling coats and more denim.
“For me this has all been organic growth,” said Stamp. “We aren’t going through a huge change. This is just how we see ourselves dressing and how our customer is evolving.”
Retailers have taken notice. Stampd has created exclusive collections for stores including Barneys New York, United Arrows & Sons and Monkey Time. The brand has also partnered with Puma on a men’s and women’s ath-leisure collection and sneakers.
Going forward, Stampd will introduce its own sneakers, and while Stamp doesn’t believe he’s going to create a huge footwear business, his movement into the category will probably make the growing brand even more attractive to retailers.