By  on June 14, 2019

Pure men’s wear players might be moving away from tailoring to tap into younger generations and the casualization trend, but digital channels offer a chance for tailors to keep up to date by addressing a more international audience and reach customers looking for perfectly crafted suits.

Such a strategy is the one behind Italy’s digital-native company Lanieri, which was established in 2013 by Simone Maggi and Riccardo Schiavotto, two engineers who sensed “a Made in Italy digital outlet was missing,” as Maggi, who serves as chief executive officer of the company, pointed out during an interview at the company’s light-filled atelier in Milan’s Brera district.

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