DL1961, a premium denim brand that combines functionality and versatility for eco-conscious customers, is introducing a men’s performance denim line. 

The collection features more than 50 styles and comes in five fits ranging from skinny to straight. The line is designed for comfort and functionality and to be worn to work, dinner outings and everything in between. 

“We built DL on the foundations of quality, fit, innovation and sustainability. The hidden element that makes this pant so special is the added breathability — making the garment functional for year-round wear,” said Zahra Ahmed, DL1961‘s vice president of marketing. 

DL uses performance fabrics that are suitable enough for all-day wear, so customers can achieve the right look without sacrificing comfort. This men’s performance denim line molds with the body, creating a fitted shape that doesn’t feel too tight or stretchy.  

The brand uses eco-friendly fabrics, such as Tencel-lyocell. According to DL, Tencel-lyocell fosters a closed loop process, meaning that the brand’s clothes prioritize the environment from sourcing to final product. 

“We use up to 50 percent less energy and water and up to 60 percent less carbon footprint resulting in lower environmental impact, compared to our competitor’s product,” Ahmed added. “This brings significant lifecycle savings of water and energy from start to finished garment.” 

The DL men’s performance denim line will launch on Feb. 25. It will retail from $98 to $198 on DL1961.com and on neimanmarcus.com.

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