Ryan Mark and Danny Kurtzman are calling Alday, their new men’s denim line, the most comfortable jeans on the market.
Alday is the brainchild of Mark and Kurtzman, who were struggling to find stretch denim for men that wasn’t constricting.
The cofounders and designers, who met while working at 3Point Distribution, a California company that manages the design and production on a variety of brands including the men’s wear line Ezekiel, struggled to find stretch denim that felt good, so they decided to introduce their own brand on Kickstarter.
“We couldn’t find a pair of denim that was both comfortable and still looked great, so we decided to create the most comfortable denim ourselves,” Mark said. “Our goal is not to just build another clothing brand, but to create a product that people truly enjoy. We chose Kickstarter to build up a core audience that is passionate about the product and wants to be involved in its growth.”
Alday denim is made with open knit technology that features four-way stretch, deep pockets for cell phones and hardware that helps denim hold up to daily wear and tear. This results in a lightweight denim that works for a variety of body types.
The proposition has resonated on Kickstarter with Alday quickly meeting its $15,000 goal in 24 hours. The jeans, which retail for $69 and come in a black and gray, will be available to purchase this fall on a dedicated e-commerce site.