As part of Pitti’s “Designer Project,” he will unveil his new namesake brand at the trade show. Details regarding venue and time or date were not available at press time.
Previously, the designer launched the Ganryu brand operating under the Comme des Garçons umbrella in 2007, after cutting his teeth as pattern maker for Junya Watanabe starting from 2004. The Ganryu label was discontinued last year.
Earlier this month, Georgia was named guest nation of the trade show as part of the program promoted by Fondazione Pitti Immagine Discovery. The six Georgian brands and designers confirmed to present their collections in the special area of the Spazio Carra, at the Fortezza da Basso location, include Aznauri, Situationist, Anuka Keburia, Gola Damian, Tatuna Nikolaishvili and Vaska.
In addition, Craig Green and Roberto Cavalli will also show at Pitti Uomo. The former was named Menswear Guest Designer of the upcoming edition, while the latter was tapped as a special guest and will host a fashion show to relaunch men’s wear under the creative direction of Paul Surridge.