MILAN – Georgia will be the guest nation of Pitti Uomo’s upcoming edition, running June 12 to 15 in Florence.
Six Georgian brands and designers will present their collections in the special area of the Spazio Carra, at the Fortezza da Basso location, as part of the program promoted by Fondazione Pitti Immagine Discovery with the goal to shine a spotlight on emerging creative talents from around the world.
Irakli Rusadze, one of the leading Georgian designers, will present collections for both his Situationist label – also showcased at the last edition of Paris Fashion Week in March – and for the Aznauri brand, for which he serves as creative director.
Anuka Keburia, who founded her namesake label in 2006, will show her new range of clothes, accessories and footwear infused with black, edgy aesthetics, while the Gola Damian brand revisits Victorian style with a contemporary twist. Designer Tatuna Nikolaishvili develops a feminine and essential range, while Vaska’s founder Vasili Tabatadze mixes special fabrics, such as Japanese silks, and natural materials in his limited-edition line.
Previous featured guest nations have included Turkey, Denmark, Africa, South Korea, Ukraine, Australia and, most recently, Finland.
Last month, Craig Green and Roberto Cavalli were also confirmed to show at Pitti Uomo. The former was named Menswear Guest Designer of the upcoming edition, while the latter was tapped as Special Guest and will host a fashion show to relaunch men’s wear under the creative direction of Paul Surridge.