Hart Schaffner Marx on Monday signed a new, multiseason partnership with the Chicago White Sox to be the exclusive tailored clothing partner for the baseball team. The Chicago-based company will outfit White Sox players and executives in made-to-measure suits made in its Chicago factory.
The tailored clothing company also released its fall campaign shot at Guaranteed Rate Field, the White Sox’s home since 1991, when it was called Comiskey Park and later U.S. Cellular Field. Photographer Victor Demarchelier captured model Oriol Elcacho in a Hart Schaffner Marx suit, sitting in the bleachers and on the field.
“Bringing together Hart Schaffner Marx and the White Sox, two iconic brands with more than 100 years of history in the city of Chicago, is an exciting feat,” said Jarrod Weber, group president of Lifestyle at Authentic Brands Group, owner of Hart Schaffner Marx. “This partnership celebrates our heritage and unwavering dedication to our craft.”
Brooks Boyer, senior vice president of sales and marketing for the White Sox, added, “The White Sox are honored to team up with the stylish and storied, Hart Schaffner Marx. We are proud to welcome a homegrown partner who shares our commitment to delivering standout, quality products to our players and executives.”
Founded in 1887, Hart Schaffner Marx was acquired by ABG following a Chapter 11 bankruptcy. The 130-year-old brand in 2016 partnered with designer David Hart on the Hart x Hart capsule collection.
In 2018, Peerless became the owner of the Hart Schaffner Marx men’s tailored clothing license, adding to its additional licenses for the brand including boys’ tailored clothing, dress shirts and neckwear.