Casey Shilling has been named chief marketing officer of J.Hilburn, a custom men’s wear brand.
She will join chief executive officer Andy Janowski, a former chief operating officer of Burberry and ceo of Smythson; chief operating officer Joe Dixon, a onetime senior vice president of Brooks Brothers and the former ceo of Size Stream, and chief creative officer Simon Kneen, the former executive vice president of design and creative director for Banana Republic, at the Dallas-based company.
Shilling said she will work with the management team to “increase our stylist network and transform the company into an omnichannel business, increasing brand awareness to attract new customers and deepening engagement with our loyal base of clients.”
Janowski said Shilling’s “deep experience in building lifestyle brands will be instrumental in telling our disruptive custom-made story. She is a rare combination of digital, strategy and creative. She has a keen focus on driving results and is a tremendous culture fit. I look forward to watching her grow the business alongside our strong leadership team.”
Shilling most recently served as chief marketing officer of Zoës Kitchen, a fast, casual Mediterranean restaurant group with more than 260 locations nationwide. While at Zoës, she led the brand’s digital efforts and was also instrumental in creating with American Airlines and Whole30.
Before that, she was vice president of marketing and public relations at The Container Store. She has also worked with Dallas-based agencies, Meltzer & Martin Public Relations and Bustin & Co., after beginning her career in broadcast journalism as a television anchor/reporter.
J.Hilburn now has a network of nearly 2,000 stylists across all 50 states and has a number of showrooms around the country in Dallas, New York, Boston and Bellevue, Wash.