The formula for runway shows is pretty predictable — lights, cameras, boys on the catwalk.
This story first appeared in the March 23, 2016 issue of WWD. Subscribe Today.
But at the fall edition of New York Fashion Week: Men’s, two designers smashed their way out of that box and offered unique ways to present their collections.
John Varvatos dismantled his Bowery CBGB store and turned it into a fun house complete with corpses in coffins, models wearing animal masks and “blood”-splattered sayings on walls about the death of rock ’n’ roll. “We’re rebellious, we march to our own beat and we wanted to do something that wasn’t runway,” the designer said.
Greg Lauren also took a different tack, inviting people into his cinematic world — presenting his line through a variety of vignettes that included a boxing ring, a winter beach interpretation, the life of an artist and military officers.
“It’s always about constantly exploring male archetypes,” Lauren said, “interpreted through my life and artistic vision.”