Katama is collaborating with The Surf Lodge.
Garrett Neff, a model who started his New England-inspired swimwear line in 2015, has created an exclusive capsule collection for the Montauk resort in the Hamptons. The Surf Lodge operates the popular boutique Surf Bazaar, along with a retail space in its lobby.
Although Neff said he didn’t grow up surfing, he and Jayma Cardoso, who co-owns The Surf Lodge, connected because of their love of nature and the water.
“You can feel his fondness for the ocean and beach life in his designs,” Cardoso said. “For Garrett, he has fond memories of Katama Bay and for myself it’s Brazil and now Montauk. We have a mutual admiration for the sea, which made it easy for me to see how we could do something great together.”
The collection, which retails from $145 to $350, consists of board shorts, trunks, T-shirts, tank tops, a jersey cardigan and a canvas tote bag. A small portion of the line will be available from June 7 through June 9 at Surf Lodge’s two retail spaces, the Surf Bazaar and the Surf Lodge lobby, and Katama’s e-commerce site. The full collection, along with Katama’s spring line, will be available the weekend of July 7 at a Katama pop-up, which will also take place at the Surf Bazaar.
Neff is presenting his first resort collection on Tuesday at Australian Fashion Week in Sydney. According to Neff, the collection was inspired by the Chesapeake Bay and will include swimwear along with knits, sweaters, T-shirts, tank tops, short sleeve raglan sweatshirts and polo shirts. The brand is venturing into outerwear for the first time with bomber jackets, blazers and vests.
“One of the reasons we are heading to Australia is because it’s a new market for us,” said Neff, who funds the brand. “We’ve built up a lot of awareness here and it’s time to build up internationally.”
The line is carried at retailers including Jeffrey New York, Loveland in Provincetown, Mass., and on Katama’s e-commerce site. The brand ships internationally through Farfetch.
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