Lapo Elkann has launched a new project in the automotive business. Following the “tailor-made” service he developed for the Ferrari brand in 2011, the Fiat scion founded Garage Italia Customs, a Milan-based company specializing in vehicle customization.
Under the guide of Elkann and the company’s creative director, Carlo Borromeo, the brother of Elkann’s sister-in-law Lavinia Borromeo and husband of fashion designer Marta Ferri, the company offers a complete service to customize cars’ exteriors and interiors. In particular, Garage Italia Customs uses not only classic techniques, such as bodywork, painting and upholstery, but also introduced a range of more affordable and innovative services, including wrapping and wrap-paint, which allows an infinite number of personalized solutions.
Last week at the Geneva Motor Show, Garage Italia Customs presented its Fiat 500X “Black Tie,” which was wrap-painted to obtain a herringbone effect. The car was also customized with leather-trimmed cashmere sun visors and denim seats.