It’s no secret the fashion world is besotted these days with anything Nineties (remember those?), and there’s nothing more nostalgic than a return to logomania.
This story first appeared in the March 20, 2017 issue of WWD. Subscribe Today.
The resurgence of athletic brands such as Fila and Champion has opened the door to what has become an explosion of the graphic-heavy trend. This season’s runway collaborations from the likes of Louis Vuitton for Supreme and Junya Watanabe for North Face received the high fashion seal of approval, while Nautica’s and Tommy Jeans’ reintroductions of their Nineties greatest hits collections and the crazed online search for vintage Polo Sport product have helped push the craze into high gear.
Political and social slogans showed another side of the trend by offering a message with meaning — making it even more au courant. A clear example was Raf Simons’ new take on the iconic “I Love NY” T-shirt with his clever “I Love You” iteration that appeared on a variety of cropped sweaters. Nothing says retro logo more than the ultimate celebration of love for New York — and each other.