By  on July 10, 2017

Ask most to define West Coast fashion and the usual adjectives emerge: casual, laid-back, beachwear and so on.

Maiden Noir, C2H4, Bristol and Matiere comprise a contingent of West Coasters looking to shake up what it means to hail from the region as they gear up to show during New York Fashion Week: Men’s. They’re adding depth and complexity to what defines the West Coast, and it goes beyond generic labels such as streetwear or attire for adult skaters and surfers.

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