By and  on September 5, 2015

Swimwear is a popular and growing category, with overall sales rising 3.3 percent to $2.6 billion in 2014, according to the Sports & Fitness Industry Association. While the big brands continue to hold the lion’s share of the market, independent labels are becoming more popular with the fashion customer. Here, a few of the brands — some new, and some not so new — that are stirring up the surf.


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