ST. JAMES’S SHOP: Mr Porter is set to launch a Kingsman shop in London on Sept. 8. The online men’s e-tailer has worked with the movie on a second costume-to collection collaboration timed to the September release of the Matthew Vaughn film “Kingsman: The Golden Circle” which will be released in the U.K. on Sept. 20. The pop-up will allow shoppers to “interact with the collection” before the movie bows.
“When we launched the first film, we opened a pop-up shop on Savile Row but only for a few days,” said Toby Bateman, managing director at Mr Porter. “We had such positive response to that and so many requests for it to be longer that we just decided to open something on a longer term.
“The location is key to the plot of the film,” Bateman added. “And we hope customers will enjoy visiting a real life movie location to shop the Kingsman collection.”
Located at 4 St. James’s Street, the store will be situated next to Berry Bros. & Rudd, the 300-year-old wine purveyor. Shoppers will be able to shop the range in the same boutique where “Kingsman” was filmed. A digital display will be mounted to showcase the Tag Heuer Connected Modular 45 Kingsman watch. There will also be a sensory mirror placed in the dressing room which offers a touch-activated experience and will offer styling tips for the Kingsman range.
The Kingsman luxury men’s wear collection, which features throughout the film, will include many of the original categories and partner brands from the first one, which launched on Mr Porter in January 2015.
Bateman said they had the opportunity to explore new territory with the introduction of new characters in the film — their American cousins called the Statesman. “The American influence has allowed us to add elements such as denim, sweat tops and leather to the product offer,” Bateman said. “This is great for those who love the movie characters but perhaps aren’t ready for a striped suit just yet.”
The 1,076-square-foot store will carry more than 90 ready-to-wear pieces and accessories. Shoppers will be able to try on double-breasted suits and will be able to purchase a select range of accessories. Also on display will be Kingsman suits, Western blazers and shearling coats along with Turnbull & Asser shirts, George Cleverley shoes, Mackintosh jackets, Higgs & Crick glass decanter sets, Bowers & Wilkins headphones, Golden Bear varsity jackets, Lucchese Western boots, Mister Freedom leather jackets, Todd Snyder tops and trousers, Adidas sneakers and Hunter boots.
The accessories include Drakes ties and pocket squares, Cutler and Gross opticals and sunglasses, Deakin & Francis cufflinks and keyrings, a Kingsman fragrance by The Perfumer’s Story, Smythson notebooks, Corgi socks, Conway Stewart pens, Swaine Adeney Brigg umbrellas and the Tag Heuer Connected Modular 45 Kingsman Special Edition watch. Prices range from 20 pounds for the Kingsman x Corgi socks to 3,100 pounds for the watch.
“The standout piece of tailoring must be the ‘Eggsy’ Burnt Orange Tuxedo Jacket, as worn by Taron Egerton,” Bateman said. “Key accessories include the Kingsman + Tag Heuer Connected 45 Modular smartwatch, which is imperative for the Kingsman spies in the film, alongside the Kingsman + Cutler and Gross glasses, which we have sold nearly 2,000 pairs of so far since the first film.”