Nautica has extended its relationship with Lil Yachty.
The apparel brand will release a second collection for spring at Urban Outfitters, and Lil Yachty, along with his crew, The Sailing Team, will star in an ad campaign.
The men’s collection, which retails from $34 to $119, consists of a pullover hoodie, swim shorts, baseball hats, a windbreaker, graphic T-shirts and long-sleeve polo shirts in primary colors with graphic logos. The collection will be available on March 27 at select Urban Outfitters throughout North America and on its e-commerce site.
To commemorate the capsule collection, Lil Yachty will make an appearance at the Urban Outfitters on Ponce De Leon Avenue in Atlanta, his hometown.
Earlier this year Nautica named Lil Yachty a creative designer and the red-haired, bubblegum trap artist curated a limited-edition collection of pieces that were reminiscent of vintage Nautica. Long before he partnered with the brand officially, he wore vintage pieces from the line, which aligned perfectly with the boating and sailing messaging he’s built his identity around.
According to Nautica, the first collection was very successful and two out of the seven items sold out online the first day.
While Urban Outfitters has smartly hopped on the Nineties logo trend by creating capsule collections with other brands including Tommy Hilfiger, Fila and Calvin Klein, as with most chain retailers, it is struggling to find its footing within brick and mortar.
This month the retailer reported that earnings dipped 2.8 percent to $218.1 million last year on a 2.9 percent drop in sales, to $3.55 billion.
“Our industry, not unlike the housing industry, saw too much square footage capacity added in the Nineties and early 2000s,” said Richard Hayne, Urban Outfitters’ chief executive officer, during the earnings call that took place earlier this month. “Thousands of doors opened…and created a bubble and like housing, that bubble has now burst. We are seeing the results, doors shuttering and rents retreating. This trend will continue for the foreseeable future and may even accelerate.”