By  on September 10, 2019

Nick Graham has always had a soft spot for Joe Boxer, the underwear brand that put him on the map more than three decades ago. And now, he’s back.

Iconix Brand Group Inc., which purchased the Joe Boxer brand in 2005, has hired Graham as a creative consultant to spearhead a premium collection under the Joe Boxer name that will be targeted to specialty and department stores. The Joe Boxer brand is sold primarily at Sears.

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