By  on January 16, 2019

PARIS — It’s the dawn of a new era for Francesco Smalto, who welcomed new creative director Jean Luc Amsler to its team in September. “The goal is to modernize the brand’s image, to make it into the audacious house it used to be,” said the Swiss-born designer of the men’s wear line, which was founded in 1962 by Smalto himself.

His first collection for the brand, around 40 looks to be presented during Paris men’s week, completely reworks the masculine silhouette. “Traditional codes in men’s fashion have been blown to pieces. The suit is no longer seen as a uniform, there is a real freedom in the way men wear their garments. For example, they have completely discarded the tie,” Amsler explained.

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