Massimo Piombo is the new artistic director of Italian retailer OVS’ men’s line.During a press conference held Thursday in Milan to present the capsule realized by the company in collaboration with Kendall and Kylie Jenner, OVS chief executive officer Stefano Beraldo said the designer will overlook the development of the retailer’s men’s wear offering, which will be enlarged with the creation of a still-unnamed “upper casual” line featuring retail prices 30 percent higher than regular products.The collaboration with Piombo will start with the fall 2019 season.The same strategy aimed at dressing customers looking for more design-oriented and high-quality products will be extended to the women’s division, which will continue to be guided by OVS fashion director Caterina Salvador.The new labels will be sold in dedicated areas inside OVS stores and online.[caption id="attachment_1202624254" align="aligncenter" width="737"] A look from the Kendall + Kylie for OVS collection.[/caption]“My real ambition is to continue serving customers of every age and spending power, which means being also able to fit the needs of those who look for higher quality,” said Beraldo. “And actually, we can definitely make products with a higher value with prices that are just a little bit higher and always accessible.”At the same time, Beraldo revealed that OVS and Piombo teamed up to create a new company, which will operate stores under the new “Piombo” label. This will offer men’s ready-to-wear positioned in a higher segment compared to the new brand to be created by OVS in collaboration with the designer.Beraldo also said OVS is working to implement its CRM strategy, which includes the creation of specific digital-oriented services enabling customers to access an edited selection of products corresponding to their needs.While capsules and special projects, including the collaboration with the Jenner sisters, are focused on attracting a younger audience, Beraldo pointed that OVS actually aims to respond to the needs of a wide target, as demonstrated by the company’s decision to expand the upper segment of its offering.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.