Rolf Ekroth.

MILAN — Finland will be the guest nation of Pitti Uomo’s upcoming edition, running Jan. 9 to 12 in Florence.

Eight Finnish brands and designers have been selected to present their collections in the special area of the Spazio Carra, part of the Fortezza da Basso location, and through an event held in the city during the men’s wear trade show.

The talents selected include Rolf Ekroth, an Aalto University graduate and finalist of the Hyères Fashion Festival last year; Julia Männistö, founder of the Mannisto label and finalist of the LVMH Prize in 2016; designer Teemu Muurimäki, presenting his men’s wear line Formal Friday; Niina and Timo Leskelä, of the minimalistic Nomen Nescio label, and Janne Lax, founder of the classic shoe brand Saint Vacant.

Finnish designer Heikki Salonen, who formerly worked at Erdem and Diesel, will also launch his new men’s wear brand Vyner Articles at Pitti Uomo.

Nomen Nescio.

Nomen Nescio.  Courtesy Photo

In addition, Finnish heritage labels Turo and R-Collection — a suit brand and leisurewear line, respectively — will showcase collaborations with young designers. The former will team with London-based designer Ikla Wright, while the latter will present a capsule collection in partnership with Maria Korkeila.

Maria Korkeila x R-Collection.

Maria Korkeila x R-Collection.  Courtesy Photo

The guest nation program is sponsored by the Fondazione Pitti Immagine Discovery with the goal to shine a spotlight on emerging creative talents from around the world. Previous featured guest nations have included Turkey, Denmark, Africa, South Korea, Ukraine and, most recently, Australia.


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