Ralph Lauren is mining its archives.
To celebrate the 25th anniversary of its snowboarding collection, which included the lauded Snow Beach graphic, the brand is reintroducing vintage styles and dropping new designs.
On Jan. 25, the color capsule will be available in Ralph Lauren stores and Opening Ceremony in the U.S., and on Feb. 1, a black and white assortment will drop.
The color capsule consists of 10 pieces including the Snow Beach Pullover, a collector’s item, which rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video, the red Snow Beach vest, high-top sneakers, a fanny pack, a bucket hat and the Cold Wave fitted cape.
The black-and-white line features eight styles ranging from a water-resistant nylon poncho and a rugby covered in patches. Shoppers will be able to customize garments at the Ralph Lauren shop on Price Street in New York. The lines retail from $69 to $395.
The campaign was shot by Tom Gould, a photographer from New Zealand who partnered with Thirstin Howl 3rd, who founded the Lo-Lifes, to publish “Bury Me With the Lo On,” a book documenting the Lo-Lifes, a gang that started in Brooklyn that was known for stealing, selling and wearing Ralph Lauren. The Lo-Life subculture has helped create demand for Ralph Lauren’s vintage designs.
This drop comes after the release of the Stadium Collection, which drew crowds at participating retailers including Bodega in Boston, Jimmy Jazz in Harlem and Fred Segal in Los Angeles. Oliver Mak, a founding partner at Bodega, which sold the collection via a raffle, said it was the biggest apparel release the company has seen in terms of revenue.