By  on March 2, 2018

The new men’s wear brand Aedelhard believes rugby teaches important values and lessons to its participants, and has aligned itself with the sport. That the game can be intensely competitive and at times violent is not lost on the brand.

“Beneath the seeming barbarism and occasional debauchery often associated with rugby lives a sport rooted in respect and a strict code of conduct,” Aedelhard declares on its web site. “It’s a game that instills teamwork and discipline.”

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