By  on November 29, 2018

While many pure men’s wear players are struggling to adjust to shifting customers’ habits, Sant’Andrea — the brand launched for fall 2018 by storied manufacturer Saint Andrews SpA — is betting on its heritage and craftsmanship as it unveiled this week a new space dedicated to bespoke projects at the company’s showroom, in Milan’s tony Via Bagutta.

Dubbed the Gentlemen’s Room, the space “matches the brand’s identity with a charming place and its design elements” said Saint Andrews’ chief executive officer Pier Luigi Canevelli. The manufacturing company based in Bellocchi di Fano, in Italy’s Marche region, was fully acquired in 2006 by woolen specialist Trabaldo Togna.

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