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Four South Korean design talents are gearing up to present their fall collections at men’s fashion week in London. The Korea Creative Content Agency, a government-sponsored organization, is staging the showcase, which runs Friday to Monday at 180 The Strand.

The presentation will feature apparel brands Me: Yoomi, Sewing Boundaries and Dozoh as well as custom footwear label Redmeteor Design.

Here is a rundown of the participants:


Designer: Chu Yoomi

Age: 40

Education: Master of Fashion Design at Dongduk University

Background: Worked as a designer at Korean multibrand retailer Ecru, men’s brand Wozzeck and Hello Kitty

Sales points: Sells at a selection of stores in France, Israel, China and Korea

Retail price points: $308 to $1,666

Inspiration for fall: “My inspiration was images from the past that make our image for the future. A balance of restraint and freedom, the collection is a mix of urban lifestyle, comfortable, casual yet business-ready with chic minimal lines.”

Design philosophy: “My design attitude is that chic and comfortable should coexist.”



Designer: Dongho Ha

Age: 33

Education: Studied fashion design at Daegu Keimyung College University

Background: Worked for Korean brands Gil Homme, DbyD and D.Gnak

Sales points: Multibrand stores in South Korea

Retail price points: $140 to $600

Inspiration for fall: “I am a dreamer.”

Design philosophy: “Sewing Boundaries literally means to connect differences and encapsulates our philosophy to connect the vague distinctions between various styles.  Our mission is to become a genderless, unisex brand that links all types of consumers, young and old.”



Designer: Dongwook Jo

Age: 35

Education: Studied men’s wear at London College of Fashion, University of the Arts

Background: Worked with J.W Anderson

Sales points: Multibrand stores in China and South Korea

Retail price points: $236 to $670

Inspiration for fall: Military silhouettes

Design philosophy: “Don’t be bound by existing routines.”



Designer: Seoksangho

Age: 38

Education: Masters of Fine Arts in industrial design from Chung-Ang University

Background: Worked as a designer at Hyundai

Sales points: Korean e-commerce sites and China Duty Free Shop

Average retail price point: $320

Inspiration for fall: “The pursuit of functionality and style together. The [fall] collection concept is a dress shoe [featuring] high-quality materials such as buckskin.”

Design philosophy: “Handmade shoes with equal attention to design and technology. Like buying a car you can customize your choices, color, heel height and trust the comfort technology.”