Taylor Stitch, a San Francisco-based men’s lifestyle brand, is taking the next step in its sustainability journey.
Today, the company will launch Restitch, a recycling program for apparel that is intended to keep clothing out of landfills.
Taylor Stitch has partnered with Yerdle, a technology and logistics resale platform that also works with Patagonia, Eileen Fisher and REI, to create the program.
“Restitch is our response to the clothing industry’s overproduction issue,” said Michael Maher, chief executive officer and cofounder of Taylor Stitch. “Eighty-five percent of all apparel ends up in landfills, including what is donated. One-hundred percent has the ability to be recycled or upcycled. Through Restitch, and our partnership with Yerdle, we prove there is no end of life, only end of use.”
The way it works is that customers can download a shipping label online or visit a Taylor Stitch retail store to drop off their old apparel. Once the items are received, customers earn Taylor Stitch credit they can use to purchase new items. At the same time, Yerdle reconstructs the old products into new garments that are then resold at a fraction of the original price.
To introduce the program, Taylor Stitch collected nearly 1,500 pieces of outerwear, denim, shirts, knitwear, footwear and accessories and has created a 42-piece Vintage Collection that includes jeans, jackets, shorts, Henleys and long-sleeve polo shirts.
“Resale is the biggest step any brand can take when it comes to fostering a more sustainable business,” said Yerdle chief executive officer Andy Ruben. “Restitch is a powerful example of how a brand can embrace sustainability while simultaneously creating unique, coveted items for their customers.”
Taylor Stitch was founded in 2008 and operates under an internal crowdfunding system called The Workshop to ensure that it does not produce inventory that will go unsold.