By  on April 5, 2019

Tim Bantle, global general manager of The North Face, described the brand’s transformation from a collection of technical clothing and gear for serious explorers to a label that’s in-demand in the fashion world and collaborating with Supreme, Junya Watanabe and Sacai.

Bantle began by showing The North Face rock, which appears on all of its products, “at the end of Yosemite Valley, there’s this beautiful, monolithic rock,” he said. “It captures our historical essence.”

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