The Tie Bar is growing beyond accessories.
After testing shirts within its Chicago stores this past fall, the company will introduce a seasonal shirt collection, which will be available online and in stores this month. The brand is also returning to New York with a Madison Avenue pop-up that will offer custom suits starting in May.
“What was great about the shirt launch is that it showed us that we can be a men’s wear brand versus just a tie brand,” said Allyson Lewis, The Tie Bar’s chief executive officer. “These are natural extensions for us that our customer is asking for.”
The shirt collection is 100 percent cotton and features 11 styles that come in a standard and trim fit. The shirts retail for $55 or as a bundle at three for $140. The Tie Bar has expanded its solid color selection and introduced a French cuff, point collar, button-down collar and textured gingham.
The custom suit program available at the pop-up, which will be located at 400 Madison Avenue, will feature imported fabrics from mills including Filarte and Vitale Barberis. Custom jackets will start at $575 and suits start at $650. They will be sent to customers six weeks after they’ve been ordered and the program will also be available at Chicago stores.
“Custom suiting is the perfect counterpart to follow in the wake of our successful dress shirting launch last fall,” Lewis said. “To now offer the experience of completing a full look for our customers is such an exciting opportunity for us.”
The pop-up, which will be open through September, will also allow shoppers to book one-on-one wardrobe consultations with a Tie Bar stylist who can help customers get ready for a special event, prepare for an interview or plan their wardrobe for work.
Lewis said that despite the rise of ath-leisure, The Tie Bar has been able to maintain a loyal customer base.
“Our guy is still wearing a dress shirt, a jacket and a pocket square. The business overall is still strong and the tie business is still going well for us,” Lewis said. “There is still a customer who needs to wear a tie every day.”