Toms made an unexpected appearance at the 2016 Oscars.
Actor and Oscar presenter Abraham Attah, who played in “Beasts of No Nation,” wore red carpet shoes designed by the brand.
On behalf of Attah, Toms donated 10,000 pairs of shoes to children in need in the actor’s home country of Ghana.
Attah also wore Toms shoes to the 30th annual Independent Spirit Awards where he won for Best Male Lead.
The brand popped up in an AT&T commercial that aired during the Oscars and featured Toms’ founder and chief shoe giver Blake Mycoskie. The commercial celebrated Toms’ 10-year anniversary and launched cobranded giveaway bags and social media initiatives.