By  on January 4, 2019

Streetwear brands have long been distributed outside the U.S., but as the category expands, the demand is growing internationally. After 27 years in business, for example, Union, the men’s shop based in Los Angeles owned by Chris Gibbs, opened a Tokyo store through a franchise partnership with Jacks Inc., and Alife, which relaunched this year, is planning on reopening its Tokyo store.

In the Middle East, particularly Dubai, streetwear labels and athletic companies are seeking to take advantage of Dubai’s popular mall culture — Nike recently opened a 35,400-square-foot store at the Dubai Mall, for example. And brands including Adidas, Kappa and Herschel are utilizing platforms such as Sole DXB, an annual footwear, music, art and lifestyle festival that takes place in the Dubai Design District each December, to have a presence in the area.

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