By  on September 4, 2018

Andrea Canè doesn’t want Woolrich to be “vintage” anymore.

Canè, Woolrich’s creative director, and his team want to reposition Woolrich as an inclusive, progressive and diverse brand, which they hope is reflected with their “Woolrich: American Soul Since 1830” campaign, featuring artist Lauryn Hill, who has never appeared in a fashion campaign before.

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