According to Men’s Health, the idea that women hold all the buying power for men’s grooming items is dissipating.
The collaboration aims to capture the spirit and lives of Rio de Janeiro denizens.
The deal is for the Perry Ellis Portfolio collection and will launch for fall.
A guide to the Tuscan city at its best.
The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.
The company has operated a store in the mall for nearly 30 years.
It’s the second licensing deal signed this month by the house, as part of its mission to reposition itself as a lifestyle brand.