Alex Glover has been cutting and styling men’s hair for 15 years and his team of stylists — whom he trains personally — have crafted model looks for London Collections: Men. A Central Saint Martins graduate, the 35-year-old joined Murdock in London’s Shoreditch neighborhood as head barber in 2007 and has an affinity for all things artistic, including design and architecture, fashion and photography, and film and vintage books. WWD caught up with the stylist to talk about grooming tips and trends, popular hairstyles and his favorite London haunts.

What men’s grooming trends have you come across recently?
The return of Nineties styles has been creeping in with younger guys and the edgier crowd. They are inspired by the Stone Roses/Inspiral Carpets/Happy Mondays — think heavy mop tops and the dreaded curtains. These are looks that have a nod to a specific genre of music, so they are not for everyone. As for the more professional-looking style, many gents are going for cropped lengths, but with sharp back and sides — a shorter manageable length that is easy to style in different ways. As for facial hair, moustaches are not worn as elaborately while with beards, we are seeing a more compact but strong shape; some men are even going for a pointed shape.

What are some popular hairstyles men are requesting?
The most popular styles are the ever-present skin fades, razor fades, crops with a fade and midlength layered classic styles.

Are there any trends that you have seen in the men’s shows that pique your interest?
Current men’s catwalk styling is firmly rooted in the classics — short back and sides with an individual style on top which could be any thing from a crop to a quiff, a skin fade to a slick back and sides. Doing the campaign for wool’s Savile Row event, we saw a complete variety of lengths and styles on the 20 male models we styled. Any insider grooming tips you can share?

If you have a beard, using a beard conditioner will make it so much softer. Using beard oil will help add weight whilst minimizing frizz. Combining our sea-salt spray with mat hair products, used minimally, will create a weightless thickening effect for finer or thinning hair. Using a body lotion created for men, such as ours with argan oil and ginseng, will prevent dry skin over colder months.

Are there any places you recommend to clients to check out while in London?
I always recommend great shopping areas such as Brewer Street, Ham Yard, Seven Dials, Lamb’s Conduit Street and Redchurch Street/Brick Lane. There are also new dining spots in Haggerston under the railway arches and on the canal. I also love the Southbank and the amazing modern views from Blackfriars Bridge.



This story first appeared in the November 11, 2015 issue of WWD. Subscribe Today.

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