By  on May 30, 2017

PARIS — Cerruti 1881 continues to build its licensing partnerships in its mission to reposition itself as a global lifestyle brand under chief creative officer Jason Basmajian.

Embarking on a three-year accessories push, with the Middle East, Eastern Europe, Russia and Asia listed as priority markets, the Paris-based house on Tuesday said it has signed a multiyear worldwide licensing agreement with Italian leather goods and fashion accessories producer Principe giving exclusive rights for the production and distribution of a men’s footwear line.

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