Backstage at Cerruti Men's Fall 2017

PARIS — Cerruti 1881 continues to build its licensing partnerships in its mission to reposition itself as a global lifestyle brand under chief creative officer Jason Basmajian.

Embarking on a three-year accessories push, with the Middle East, Eastern Europe, Russia and Asia listed as priority markets, the Paris-based house on Tuesday said it has signed a multiyear worldwide licensing agreement with Italian leather goods and fashion accessories producer Principe giving exclusive rights for the production and distribution of a men’s footwear line.

Cerruti 1881, which turned 50 this year and is owned by Hong Kong-based Trinity Ltd., has a longstanding relationship with Principe, which for the past two decades has produced the house’s men’s and women’s leather goods lines. Principe’s portfolio of licenses includes the Emanuel Ungaro, Les Copains and Blauer brands.

The Cerruti 1881 shoe collection will house over 50 styles spanning formal and casual shoes, including sneakers, as well as exclusive runway styles and a capsule collection targeting the high-end Asian market. According to a statement from Cerruti 1881, the first collections will enter stores from Principe’s network of retailers in over 45 countries in January 2018, as well as duty-free outlets in key airports worldwide.

Cerruti 1881 earlier this month signed a five-year licensing agreement with Belgium-based apparel and textile manufacturer Malu NV for the European production and distribution of Cerruti 1881-branded underwear, nightwear and loungewear lines.

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